![]() ![]() Still, Arthur couldn’t stop thinking of them as his kid brothers. Mortimer and Raymond would also become doctors. For years it was the most prescribed drug in America. His advertising campaigns for Valium, a minor tranquilizer produced by the company Roche, focused on convincing physicians to prescribe it for just about any ailment, major or minor. One drug in particular helped make Arthur rich. Over his career, Arthur would transform pharmaceutical advertising–colleagues claimed he really invented the wheel. ![]() He also enlisted prominent doctors, and sometimes fake ones, to sell his products. He placed them in medical journals, and sent literature to doctors’ offices. He was named President after just two years, and eventually bought the firm.īeing a doctor himself, Arthur’s ad campaigns appealed directly to physicians. He then enrolled in medical school at NYU and took a full course load while maintaining extracurriculars and several jobs.Īfter med school, Arthur would work all day at a state psychiatric hospital, and then spend evenings and weekends working for a medical advertising agency, called William McAdams. ![]() He kept it up in college, too, graduating in the middle of the Great Depression with enough money to buy his parents a grocery store in Brooklyn. ![]() He had so many side gigs that he had to give some over to his younger brothers, Mortimer and Raymond. In high school he worked for the school paper where he sold ads on commission. From a young age, Arthur Sackler was a hustler. ![]()
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